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the Crush awaits you

We can hardly conceive of a better world because we find it truly unbelievable that we ourselves are capable of better. “People don’t change” is the common adage. When we take the long view and assess the vast expanse of history, we instinctually know that people DO, in fact, change -- albeit, very slowly. But, in the small moments of our lives, we think “yeah right! THAT person will never change or I can never do that.” In other words, we take the long view as often as we take a shit from the headstand position (or Sirisasana, for short). (Also, that was the visual my mind conjured…I have no good clue as to why) Moving on. Essentially, it’s easier...

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The Dark Night of the Soul

I love talking about this topic because no one ever does. It’s pretty straight-forward, before you “find yourself;” before you transform your life; before you can show others the way; before you leave your mark on the world; before your dreams become a reality; you will experience the dark night of the soul.   How do I know? Well, first off, every great leader, writer and artist across the ages has told us so. There was Jesus’ 40 days & 40 nights of temptation, futility, and powerlessness. And then there was the Buddha who renounced his father’s palace, his family and the world to sit under the Bodhi tree vowing not to get up until enlightenment. And like Jesus, he...

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Your PEOPLE build you up

THE GOODS IN LINE ONE: If you have an idea then you need to share it with your people. Not everyone will come with you on the long trek through the desert. But some will, and it’ll be just a few. After all, only Joshua and Caleb made it to the Promised Land. What’s worse, most will stay at home and say, “so and so is full of shit” and then some will go a bit further and say, “so and so is an arrogant prick.”  And before you get pissed about the stay-at-home-camp of folk, just think how many times you’ve had the same exact knee-jerk reaction when someone approaches you with ANYTHING new? You blow them off. I do...

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Stop Being Positive -- You're Good

In 2017 and 2018, I was mostly stuck. I had a million ideas; I tried a few of my best -- they all failed. I couldn’t and can’t explain it. I took a hard look at myself and thought “you GOTTA be dumber than most people!” If not dumber, then at the very least, lazier. Lol. I don’t want to hear any silly quotes here about “be positive” or “think better of yourself.” We need negative thoughts. How else can we find inner strength except by way of embarrassment, being constantly humbled and serial losing. Yes, losing on a consistent basis – a serial fucking loser. Let that sink in. I know that Instagram is full of platitudes that tell...

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After BLOOD, SWEAT & TEARS, wash your face.

After serving in the US military, Steven realized that most American men clung to the grooming habits of their childhood. Most of us were still using products filled with cheap ingredients and packaged in boyish brands that hadn’t innovated in decades. I couldn’t find a men’s grooming line that spoke to my maturing views about the world. And that didn’t make sense to me. I mean is it really that crazy to think that men could care about natural products or sustainability practices? Or that we want products aligned with our values? It was a no brainer for me. And after speaking with countless Soldiers, businessmen and artists from all walks of life it was clear to me that men...

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